Morgan Stanley IM: Disruptive Change Research

Diving into studies of digital advertising, cloud computing and the approaching wave of AI, the team reviews both how we approach disruptive change research and how that research has benefited Counterpoint Global in capitalizing on unique investment opportunities.

Past, Present, Future

• For almost two decades, Counterpoint Global has had a dedicated research effort focused on disruptive technologies and business models which helps the team maintain broader perspective and identify the opportunities and risks that disruption can present to long-term enterprise value creation.
• This focus on disruption has provided multiple benefits—it reinforces our long-term mindset, helps us manage risk, and reduces errors of omission.
• Past successful research into disruption includes the shift to digital advertising, which grew from 3% of advertising dollars when we started to focus on it to 72% last year, and the transition to cloud computing, which has significantly reduced costs for companies since we began our research on it in 2005.
• We first began digging into artificial intelligence in 2016, and currently believe it has the potential to be the most disruptive technology, touching every aspect of our lives and creating large opportunities and risks for investors over the next 5 to 10 years.
• With lessons learned across nearly two decades, the Counterpoint Global team continues to apply the same curiosity, verve and vigilance to researching new technologies and business models, and integrating that added value into our overall research process.

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