Indian retail is not a single, homogeneous market but an array of hundreds of smaller markets with differing local tastes. The Emerging Market Leaders team takes a look at the keys to success.
21.08.2023 | 05:58 Uhr
The retailing space in India offers a sizable investment opportunity given growing discretionary spending, low market penetration and growing consumer aspirations, all set against an unorganized, unlicensed backdrop that continues to evolve. However, it won’t be easy to determine winners given the consumer’s value mindset and the operational challenges of dealing with cultural diversity and geographical complexity. In the end we believe only a resilient few will emerge from the detritus, but they will be the ones to generate disproportionate higher returns.
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